Recipe Development

Overhead view of a table set with a large vegetable quiche, a slice of quiche on a plate, a bowl of mixed tomato salad, a small bowl of basil leaves, a glass of white wine, and a fork and knife, with a hand holding the glass and another hand holding the fork.
A photograph of sourdough hot cross bus. One is cut in half and topped with butter, set on a white plate. There is a dish of butter, and two ceramic cups, one with a spoon, on a dark blue tablecloth.

15 years working with some of new zealand’s biggest food names from nadia lim to woolworths.

Although I have been creating recipes for myself for as long as I can remember, it wasn’t until I led a team in launching a food blog for Fisher & Paykel Appliances 15 years ago that I was lucky enough to call it work! Since then I have regularly contributed to some of New Zealand’s most loved print titles including Cuisine, Nadia Journal, Life & Leisure, Stuff and Sunday Magazine. My clients also include Aoraki Salmon, Marcel’s Pancakes, Green Meadows Beef, Barker’s and Egmont Honey.

championing local ingredients and producers.

I am passionate about using and championing local, seasonal ingredients where appropriate and feel incredibly lucky to live in this part of the world where we have an incredible range of growers and producers to draw from and support.

end-to-end content creation to elevate your food product.

At Creative Kinds I create simple yet flavourful and delicious recipes and combined with my food styling work, photography and videography, I offer end-to-end food content creation to elevate your product.

“When we teamed up with Creative Kind for recipe creation, Emma came back with ideas that had us genuinely excited about the creative direction. Her eye for detail, styling, and understanding of our story meant everything was executed beautifully, no overthinking needed.

Emma’s the kind of collaborator every small business hopes to find: professional, intuitive, and genuinely lovely to work with”. Andrea, The Fine Lime Company.

For recipe development across New Zealand, get in touch or book in a free discovery call if you would like to know more.

Slow roasted tomatoes on top of green ricotta on sourdough bread. For Life & Leisure Magazine. Shot on a white plate on a table with light-blue linen.
Beef stuffed with blue cheese, onion and parsley then rolled and roasted. Shot for Green Meadow’s Beef.
A person holding a spoon above a bowl Strawberry Eton Mess topped with strawberry slices and white chocolate shavings on a blue surface, with another bowl is close by. Shot for Life & Leisure Magazine.
A top-down view of a table with a large salad being served, surrounded by smaller dishes, glasses of water with lemon, and a bowl of croutons. The salad contains slices of beef, avocado, greens, red onion slices, and croutons, with a green dressing or sauce drizzled on top.
Two pink plates with croissant & chocolate pudding topped with vanilla ice cream and almond slices with a glass of water beside them, on a dark blue table with orange cloth.
Open-faced sandwich with beef, arugula, shredded cheese, and a sauce on toasted bread, accompanied by a glass and pitcher of lemon water.
A person in a white shirt holding a white cake stand with a yellow cake decorated with white flowers and green leaves.
A skillet of freshly baked sourdough garlic pull-apart bread placed on a wooden table along with a small bowl of salt, a glass of red wine, and a pink napkin. The bread has a crispy cheesy golden top. Shot on a dark background.
Overhead view of a table set with two glasses of white wine, a large vegetable frittata with blue cheese garnished with basil, a slice of the frittata on a plate, a fresh tomato salad with basil, and a small bowl of grated cheese. Two people are reaching for the food.
A plate with sliced cooked steak, carrot ribbons, fresh herbs, roasted vegetables, and mashed potatoes with gravy, set on a yellow table.
A partially sliced meatloaf topped with spinach, placed on a wooden cutting board, with decorative Christmas elements in the background.
A table with Vietnamese food, including sliced grilled meat, fresh herbs, cucumber, lemon wedges, and a bowl of dipping sauce topped with sliced chili peppers. Rice paper rolls for Life & Leisure Magazine.
Two Mason jars filled with layered ingredients including shredded cabbage, green beans, and cooked meat, ready for pickling. Tofu Noodle Salad for Life & Leisure Magazine.
Brown Sugar Meringus topped with whipped cream and fresh berries, including strawberries, blueberries, and pomegranate seeds, garnished with a mint leaf. For Green Meadow’s Beef’s Christmas Menu.
Fried eggs with spinach and basil in a black skillet, served with crusty bread on a table set for two.
Four glasses filled with pink-hued beverages with ice and lemon slices, with a clear bottle in the background, on a light surface with scattered rhubarb ribbons.