Food Styling

A salad with Aoraki Smoked Salmon and Japanese Salad sits on a Chopping Borad. Lime wedges and a small bowl of sliced green onions sit nearby. A glass jar holds Japanese Dressing.
Glass of Rhubarb Shrub with ice and lemon slices. Shot on a light background with ribbons of rhubarb and crushed ice around.

Making your dishes look irresistible on-screen and in print.

At Creative Kinds, we shape food into stories. Our food styling blends a love and understanding of food with visual storytelling to make dishes look irresistible on-screen and in print.

working with clients from Aoraki salmon to life & leisure and barker’s.

Over the past 12 years I have worked with some of New Zealand’s most esteemed food publications including Cuisine Magazine, Nadia Magazine, Nadia Journal, Life & Leisure, Sunday Magazine, The Spinoff and Stuff Newspapers. My clients also include Aoraki Salmon, Marcel’s Pancakes, Meat Street, Green Meadow’s Beef, Egmont Honey and Barker’s.

Over the years I have amassed an impressive library of props and backgrounds from all things vintage through to modern and everything in-between. I also have a range of colourful vinyl backgrounds should you want to inject an element of fun into your next shoot.

Whether you're launching a menu, shooting a cookbook, or creating engaging content for social media, I style your food or recipe to reflect your brand’s voice, highlight texture and colour, and to make your recipe shine!

“Not only can Emma at Creative Kinds style and capture our beef beautifully, she’s also flawlessly able to create new and exciting recipes for us, which hero our beef in all kinds of delicious ways! We value the work she produces for us and would highly recommend her services.” Juliet, Green Meadow’s Beef.

Collaborate with me for concept development, on-set direction, and final tweaks that turn recipes into shareable visual experiences.

Based in Taranaki I also work with clients across the country. Get in touch if you would like to know more or book a discovery call to talk about your next shoot.

Meat Street Lamb Rissoles shot on a dark background with avocado, green pepper, salt and a can of beer with a glass.
Aoraki Salmon Smoked Salmon Quesadillas. Smoked salmon spread sits on a wooden board with a tray of quesadillas and a single serve on a white plate.
Strawberry & Rhubarb Eton Mess in two coloured glass dishes. Shot flat-lay on a blue background with a hand holding a spoon coming into shot. Life & Leisure Magazine.
Beef stuffed with blue cheese, red onions and dates, rolled and tied and roasted. For Green Meadow’s Beef.
Glass of Rhubarb Shrub with ice and lemon slices. Shot on a light background with ribbons of rhubarb and crushed ice around.
Meat Street Classic Beef Sausages shot flat-lay on a dark background. Surrounded by lettuce, avocado, beer in a glass.
Aoraki Smoked Salmon & Kale Risotto. Shot on a light grey background in a sage green bowl. A packet of Aoraki Salmon coming into shot. Sprigs or rosemary and a green and white striped napkin.
Braised potato, spinach and eggs. Shot flat-lay on a light grey background. Surrounded by plates and cutlery. Two hand come into shot to serve and eat.
A plate of loaded potato wedges topped with bacon bits and chopped green onions, served on a decorative blue and white plate with a blue napkin, with a bunch of asparagus and a glass of white wine in the background. Green Meadow’s Beef.
Person in a white shirt holding a white cake stand with a yellow cake decorated with white flowers and green leaves for Life & Leisure Magazine.
A salad with Aoraki Smoked Salmon and Japanese Salad sits on a Chopping Borad. Lime wedges and a small bowl of sliced green onions sit nearby. A glass jar holds Japanese Dressing.
A table with a large tomato and cherry tomato salad garnished with basil, a bottle of white wine, caramelised onion & blue cheese tart. Shot on a rust coloured linen background. Hands reach into shot.
A table outdoors with a white tablecloth, featuring a vase with green hydrangea flowers, wine glasses, a bunch of green grapes, a cheese platter with Brie and blue cheese, and a bowl of blueberries against a background of lush green trees.
Aoraki Salmon Zesty Salmon spread. Crostini spread with salmon spread and topped with fried zucchini and basil on a large rectangular chopping board.
Sourdough hot cross buns shot on a dark blue, moody background. Single bun buttered on a plate, butter and a mug of coffee.
Open-faced sandwich with Green Meadow’s Beef Sausages, rocket, cheese, and caramelised onions on toasted bread, served with a glass of lemon-infused water.